BELIEVE IT OR NOT, POLICE SAY AN ARIZONA INFLUENCER DIRECTED GROUPS OF MEN DRESSED AS EMPLOYEES TO ENTER RESTRICTED STORE AREAS FOR PRANK VIDEOS… AND HE HAS NOW PLEADED GUILTY TO CRIMINAL IMPERSONATION.
A Phoenix-area social media influencer accused of disrupting multiple businesses for prank videos has taken a plea deal.
Heston Cobb pleaded guilty to criminal impersonation.
Tempe Police said businesses reported groups of men entering stores dressed like employees.
The men reportedly entered employee-only areas of the businesses.
And they refused to leave when asked.
Investigators said one man acted as the “leader” during the pranks.
That individual instructed the others to begin “working.”
But police later linked the incidents to social media pages under the name Heston James.
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The videos reportedly racked up millions of views on those accounts.
Police said the published videos may have generated significant revenue.
Authorities said they began connecting the cases after several similar pranks happened in Tempe in early July 2025.
In early July 2025, multiple similar disruptions occurred across the city.
Then authorities identified Cobb as the person responsible for the incidents.
Tempe Police arrested Cobb at his home.
Police confirmed that Cobb was arrested in July 2025.
He had faced accusations of disrupting multiple businesses for prank videos.
Cobb resolved the criminal matter by taking a plea deal.
He pleaded guilty to criminal impersonation.
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